PlayStation 3 Community Strategy

Challenge

Social networks empowered gamers to demand more value and more transparency from their gaming brands.

Solution

Alan led the creation of PlayStation Access: a community of 2 million gamers built through engaging content, social media, country-wide events and retail partnerships that continues today.

Result

The PlayStation 3 platform achieved +6m sales in 4 years through PlayStation Access and other innovative brand and marketing campaigns that reflected the evolution of this audience.