Trustpilot: Employer Brand

Challenge

From the outside, it was far from apparent that working at Trustpilot meant working in a business driven by a big and important purpose.

Solution

In 2023 Alan oversaw the creation of a comprehensive employer brand for Trustpilot: “At the Heart of Trust”. The project transformed the employee experience from first application to exit interview. It also created a structure for Trustpilot's Employee Resource Groups to flourish with clear roles and identities.

Result

The new employer brand delivered an 8 point improvement in employee NPS in its first 12 months.

https://business.trustpilot.com/jobs